Search engine optimization (SEO) is a crucial part of any successful business strategy. It helps you get your content seen by your ideal audience. However, what some teams get stuck on is that SEO has many elements, such as on-page SEO, off-page SEO, technical SEO, etc. While they each play a part in getting your brand seen by the right audience by helping you rank appropriately, they each have their own role to play. If you’ve ever found yourself asking what technical SEO is, then you’re in the right place
Many Marketers find themselves in a place where they know that their websites have some technical issues when it comes to SEO but they don’t know where to turn to fix them. That is a where a technical SEO Expert comes is. In order to build a solid Technical SEO strategy you need to fully understand what the Search Engines look for and what is considered a ranking factor. Before we discuss what a Technical SEO consultant can do for you let us help you understand what Technical SEO is.
Technical SEO works more behind the scenes and ensures that your website meets the technical requirements of search engines, such as Google and Bing. It’s different from traditional SEO practices such as on-page SEO that focuses on telling search engines how to best match your content to current search queries.
When it comes to the debate between technical SEO vs. on-page SEO, it is important to note that both are required to see the results you want. However, you can have the best content optimized for success, yet, without proper technical SEO, your content simply won’t rank.
For your content to rank, search engines must be able to not only find your content but crawl, render, and index it as well. To do this, your website needs to be set up properly.
If you’re not familiar with what technical SEO is, you’ll want to consider hiring additional help from an agency that can run an audit on your site. What is a technical SEO audit? These audits help identify website issues that could be preventing search engines to crawl, render, and index your content and webpages.
What exactly do they check for? Review these five elements of technical SEO.
Searching your website for crawl errors is vital to your technical SEO because it helps you identify issues preventing search engines from reaching web pages. Just because you’ve hit that “publish” button doesn’t mean search engines can find it.
There are two types of crawl errors that can lead to significant issues with your site:
If you find either of these crawl errors on your site, you need to fix them as soon as possible or risk losing out on being indexed entirely.
Your website security status is another important element that needs your attention. Gone are the days where a simple HTTP URL was acceptable. If you’re hoping to rank, your website needs to have a secure status, meaning an HTTPS URL with a valid SSL certificate.
To take it one step further most websites have a proper SSL certificate installed but miss out on how their site is redirected once the SSL has been in stalled. Many technical audits come up with redirect chains or the use of the wrong type of redirect.
Your website’s sitemap is a file that includes information about your website’s pages, files, and the relationship between them all. It also tells search engines which pages and files are considered essential and index-worthy and which ones you do not want them to index.
Google uses this file to crawl your website more effectively, so if you don’t have a sitemap or haven’t uploaded it to your Google Search Console, that could be causing you technical SEO issues that you aren’t aware of.
If you have your website setup on Google Search Console but don’t have a site map you will be unable to check your core web vitals, performance reports, or other GSC tools.
When it comes to important elements of technical SEO, your website’s overall user experience is essential. Factors such as your sites core web vitals, which includes if your site has slow page load time, if your have done image optimization, and other technical components. Mobile performance has become a hotter topic due to googles mobile first algorithm update. If you have web pages that are timing out or not mobile-friendly, your search visibility will struggle as will your organic traffic.
Finally, you want to make sure that you aren’t publishing duplicate content without using a canonical because this information is considered non-unique and unfavorable in the eyes of search engine crawlers. Unoriginal content and metadata give search engine crawlers the impression that you’ve simply copied and pasted information (even if it’s from your own website), and that is considered poor content quality.
Search engines only want to rank high-quality, informative content, and duplicate content simply isn’t that. Similar topics are another story, and when appropriately optimized with unique keywords, it avoids the duplicate content conundrum.
Let our expert team walk you though your website!
If you are not in a position to make all the technical fixes on your website or don’t have the knowledge to do so, your websites search performance could really struggle. This leaves you with a couple options. You could start a search for an internal resource and hire someone who has the knowledge and ability to make the necessary fixes or you can hire a Technical SEO Consultant. The first typically comes with a rather loft price tag where the second option can give you a whole team of technical SEO specialists as well as all the technical SEO tools that come with it.
A Technical SEO specialist is a great resource to have on your team but if your marketing team is on a thin budget this in many cases is not an option. The best part about hiring a consultant is that the cost is much lower compared hiring in house SEO specialist and you can get a whole team of SEO specialists to look at different aspects of your website. A team of SEO Specialists can look at different technical details of your website as well all other aspects of search engine optimization. Consultants typically will audit your website on a monthly basis and ensure that your online visibility is top notch.
Your Technical SEO Specialist team will continually look for technical SEO issues on your website to ensure that you SEO performance is at the highest possible level. Having a search engine friendly website will ensure that your websites search engine rankings are constantly on the climb.
CadenceSEO would love the opportunity to walk you through your websites Technical SEO issues, as well as give you some free insights as to what to do to fix them. From there is you would like know what CadenceSEO’s Technical SEO Services we can have that discussion. This offer is a great opportunity for you understand which direction you would like to go when it comes to your websites Technical SEO.
Search engine optimization (SEO) is a crucial part of any successful business strategy. It helps you get your content seen by your ideal audience. However, what some teams get stuck on is that SEO has many elements, such as on-page SEO, off-page SEO, technical SEO, etc. While they each play a part in getting your brand seen by the right audience by helping you rank appropriately, they each have their own role to play. If you’ve ever found yourself asking what technical SEO is, then you’re in the right place.
Many Marketers find themselves in a place where they know that their websites have some technical issues when it comes to SEO but they don’t know where to turn to fix them. That is a where a technical SEO Consultant comes is. In order to build a solid Technical SEO strategy you need to fully understand what the Search Engines look for and what is considered a ranking factor. Before we discuss what a Technical SEO consultant can do for you let us help you understand what Technical SEO is.
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