As a leader in the biodegradable urn space, this company is dedicated to providing families with eco-friendly afterlife options, from cremation urns to jewelry.
When Christy Olsen (co-owner of Cadence) began working with the biodegradable urn company, their brand visibility was fairly nonexistent. Starting from ground zero, we needed to create a stellar SEO strategy to bring their brand to the forefront of search engines.
Developing a solid SEO strategy required a comprehensive approach. The Cadence SEO team started by auditing the website, conducting extensive keyword research, and analyzing competitors to build a strategy that would yield results.
Optimized Product Pages: The company’s product line includes an eclectic range of sustainable options, from traditional biodegradable urns to keepsakes. To effectively market these products, our content team wrote copy for the product pages that was both informative and SEO-optimized, targeting relevant keywords and addressing the needs of potential customers.
Content Audits: To improve content quality, we assessed existing articles for thin content, outdated information, and adherence to Google’s EEAT guidelines. Based on this analysis, we determined which content needed to be removed, redirected, refreshed, or rewritten.
Content Creation: Our content team specializes in crafting informative blog articles that answer critical questions related to cremation, urns, memorial trees, and more. By integrating targeted keywords, we ensure the content is both search-friendly and easy to navigate.
Site Checks: A one-time audit isn’t enough. We provide ongoing website maintenance through regular crawls, identifying and promptly addressing technical issues. This helps maintain optimal performance and improve search engine visibility.
Regular Strategy Reviews: Our strategy is dynamic and adapts to Google’s evolving algorithm. Regular reviews are crucial for identifying opportunities for new keyword targets, blog topics, page optimizations, and more.
Backlinking: We strategically build backlinks from relevant and authoritative websites to enhance our client’s online presence. This approach boosts search engine rankings and establishes the website as a trusted resource.
88% Increase in Keyword Rankings: The client’s brand visibility soared with an impressive 88% increase in keyword rankings. This broader reach attracted a larger audience, increasing awareness of their biodegradable urn offerings and solidifying their competitive position.
59% Increase in Organic Sessions: The improved keyword rankings also led to a substantial increase in organic traffic to the website. This expanded online presence attracted more potential customers seeking sustainable urn solutions.
305% Increase in Referring Domains: By creating informative content and building strong backlinks, we’ve helped solidify the client’s position as a leading expert in biodegradable urns. This combined approach demonstrates their knowledge and enhances their online reputation.
Are you looking to increase your brand’s online visibility on Google’s search algorithm? Our team of experts are ready to help you embark on your SEO journey and lead you on the path to results. Contact us to set up a free strategy session!
Begin Your SEO Journey Today
Are you looking to increase your brand’s online visibility on Google’s search algorithm? Our team of experts are ready to help you embark on your SEO journey and lead you on the path to results.
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