Soaring to New Heights: Keyword Strategy Transforms Online Business Brokerage
Client Spotlight
With a proven track record of selling over 750 online businesses, resulting in over $500 million in total transaction value, this company is a leader in the online business brokerage industry.
The Challenge
While established as a leader in the online business brokerage space, the company recognized the need to optimize its digital strategy. Their existing SEO tactics were scattered and lacked a clear direction, making improved keyword targeting essential.
Defining the Strategy
Identifying optimal keywords required a strategic approach. The Cadence team began with a comprehensive site audit, followed by in-depth keyword research and competitor analysis. These steps would lay the groundwork for a winning strategy!
Content is King
Optimized Service Pages: Given the primary focus on buying and selling online businesses, optimizing the core service pages was crucial. We enhanced pages dedicated to buying and selling various business types, from e-commerce to SaaS, by outlining clear headers that help detail the client’s specific service offerings.
Content Creation: Our in-house content team crafts and writes detailed, keyword-optimized outlines for blog articles that address common questions and concerns related to buying, selling, and valuing online businesses. By identifying high-impact keywords, our writers ensure that the content effectively reaches potential clients during their research process.
Press Releases: To stay relevant in the news, Cadence writes monthly press releases detailing upcoming events and company updates. This strategy boosts brand visibility, generates backlinks to the website, and ensures ongoing relevance in search engine results.
Ongoing Site Reviews & Linking
Site Checks: Our first site audit is never our last. We regularly run crawls to ensure optimal website performance and identify technical issues. Cadence then promptly addresses any problems to help maintain website health and search engine visibility.
Regular Strategy Reviews: Our initial strategy continuously evolves as needed. Given Google’s constantly changing algorithm, regular strategy reviews are essential. Conducting these reviews provides opportunities for new keyword targets, blogs, page optimizations, and more.
Backlinking: We reach out to high-quality sources to build a backlinking strategy that aligns with the client’s needs. This approach strengthens the website’s authority and improves its search engine rankings by securing relevant and reputable backlinks.
The Numbers Don’t Lie
206% Increase in Keyword Rankings: The client’s online visibility has expanded dramatically with a significant increase in keyword rankings. This broader reach has attracted a wider audience and solidified their competitive position. Their rankings now include over 10,000 keywords, and many key terms rank in position one.
160% Increase in Organic Sessions: The website experienced a significant surge in organic traffic due to improved rankings across a broader range of keywords. This expanded online visibility attracted more potential clients searching for online business buying or selling services, resulting in a substantial increase in website visitors.
71% Increase in Referring Domains: By combining content creation with strategic link building, we’ve helped solidify the client’s position as a leading authority in the online business brokerage industry. High-quality content showcases their expertise, while valuable backlinks boost their online credibility.
Let’s Make it Happen!
Need help figuring out your target keywords? We’re here to help! Book a free strategy session, and we can get started.
