Search marketing has always had a slight acronym problem.
SEO. PPC. CTR. CRO. SERP.
Then AI search arrived and apparently decided we weren’t already using enough letters. Now we have AIO, GEO, AEO, LLMO, RAG, and a growing collection of terms that sound suspiciously like somebody spilled alphabet soup across a marketing strategy.
If you originally landed here looking for SEO terms for beginners, you are still in the right place. SEO remains a major part of the picture. The difference is that the search itself has expanded.
Today, people discover businesses through traditional Google and Bing results, paid search ads, maps, AI-generated answers, ChatGPT, Gemini, Copilot, Claude, industry publications, comparison sites, reviews, and other sources that influence what gets found and who gets trusted. That is why we think about Modern Search Marketing as a connected system rather than a collection of isolated tactics.
The terminology can look intimidating, but most of it becomes much easier once you understand how the pieces fit together. So instead of dumping a giant alphabetical dictionary on you, we have organized this glossary by the jobs these concepts actually perform.
No flashcards required.
Search Marketing Fundamentals
Search Marketing
Search Marketing is the broader strategy of helping a business become discoverable, understandable, credible, and easy to choose wherever people search or research decisions. It can include SEO, paid search, content, technical optimization, local search, authority development, AI visibility, Digital PR, analytics, and conversion work. In other words, SEO lives inside Search Marketing, not the other way around.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It is the practice of improving a website so search engines can discover, crawl, understand, index, and appropriately surface its content in organic search results.
Good SEO includes much more than inserting keywords into pages. Technical accessibility, content quality, relevance, internal linking, site architecture, authority, user experience, and search intent all play roles. Google’s own SEO Starter Guide describes SEO as helping search engines understand content while helping users decide whether to visit it.
Search Engine Marketing (SEM)
SEM is one of those terms marketers occasionally argue about at conferences.
Historically, Search Engine Marketing could refer broadly to both organic and paid search. In everyday marketing conversations today, however, SEM is often used more narrowly to describe paid search advertising. Microsoft Advertising still describes SEM as encompassing visibility within search results and explains the role paid search plays within it.
The practical lesson: when someone says “SEM,” ask what they actually mean before building the budget.
Paid Search
Paid search is advertising that appears within or alongside search experiences. Advertisers pay to gain visibility for searches, audiences, products, services, or other targeting criteria.
Google Ads and Microsoft Advertising are the best-known platforms, but paid search is also evolving alongside AI-powered discovery. If you want the deeper version, our guide to paid search, Google Ads, PPC, and SEM explains how the pieces fit together.
PPC
PPC stands for Pay-Per-Click. It describes an advertising pricing model in which an advertiser pays when someone clicks on an ad.
Paid search and PPC are often used interchangeably, although PPC technically describes the payment model rather than the entire marketing discipline. Not all digital advertising is PPC, and not every paid placement is priced exclusively by the click.
Organic Search
Organic search refers to unpaid visibility earned within search results rather than purchased through advertising.
Traditional organic visibility includes standard search listings, images, videos, local results, rich results, featured experiences, and increasingly some forms of AI-powered discovery. “Organic” does not mean free, of course. Building a technically sound site, useful content, and a recognizable brand still requires investment.
SERP
SERP stands for Search Engine Results Page.
Once upon a time, a SERP was basically ten blue links and a few ads. That description now belongs in a museum. Modern results can include organic listings, ads, maps, shopping results, videos, images, featured snippets, knowledge panels, AI Overviews, People Also Ask results, and other experiences.
The goal of modern search strategy is therefore not simply “rank number one.” It is understanding where visibility matters in the results landscape.
Search Query
A search query is the actual phrase, question, or instruction someone enters into a search system.
A keyword is something marketers may target or research. A query is what the searcher actually typed, said, or asked. That distinction matters because hundreds or thousands of different queries can reflect essentially the same underlying need.
Search Intent
Search intent is the reason behind a search.
Someone might be trying to learn something, reach a specific website, compare options, find a nearby business, or make a purchase. Those are commonly grouped into informational, navigational, commercial, local, and transactional intent.
Matching intent matters more than mechanically matching words. A brilliant product page probably will not satisfy someone searching for a beginner tutorial, just as a 4,000-word educational article may be spectacularly unhelpful to someone who simply wants to buy the thing.
Keyword
A keyword is a word or phrase used to represent a search topic, audience need, product, service, or opportunity.
Keywords still matter. They simply are not magic incantations anymore.
Modern search systems have become much better at interpreting meaning, relationships, context, and intent, which means content does not need to repeat the same phrase 17 times to make its point clear. Google explicitly recommends using words people would naturally use to find your content rather than trying to engineer artificial repetition.
Keyword Research
Keyword research is the process of studying how people search so you can understand demand, language, intent, competition, content opportunities, and business value.
Modern keyword research goes well beyond exporting search volume from a tool. A useful strategy asks whether the search represents a real customer need, what type of page should satisfy it, how competitive the results are, what related questions matter, and whether ranking for the term would actually help the business.
Traffic for traffic’s sake is a surprisingly expensive hobby.
Long-Tail Query
A long-tail query is a relatively specific search that usually has lower individual search volume but more precise intent.
It does not have to contain a specific number of words. That old “three or more words equals long-tail” rule is an oversimplification.
Searches like “best accounting software for a 10-person construction company” reveal much more about the user’s needs than “accounting software,” which can make long-tail searches incredibly valuable even when fewer people perform each individual query.
Zero-Click Search
A zero-click search occurs when someone gets useful information from the search experience without immediately visiting another website.
Featured snippets, maps, knowledge panels, AI Overviews, direct answers, and other SERP features can all satisfy part or all of a query without generating a traditional click.
That makes visibility harder to measure purely through website sessions. Our guide to visibility without the click explores why impressions, brand exposure, citations, assisted discovery, and later branded searches increasingly matter alongside traffic.
AI Search and Generative Discovery Terms
AI Search
AI Search describes search and discovery experiences that use generative AI to interpret questions, gather or retrieve information, synthesize results, and provide conversational answers.
Google AI Mode, AI Overviews, ChatGPT search, Microsoft Copilot, Perplexity, Gemini, and other systems all approach this differently. The common shift is that people increasingly receive a synthesized answer rather than simply a ranked list of links.
Microsoft describes this change as a move from keyword-driven discovery toward more conversational and context-aware experiences.
AI Overviews
AI Overviews are Google’s AI-generated summaries that can appear within Google Search.
They synthesize information related to a query and may include links to supporting websites so users can explore further. Google says the same fundamental SEO practices that support traditional Search also apply to its AI experiences, and that no magical extra markup is required to become eligible.
That is considerably less exciting than “secret AI Overview hack,” but substantially more useful.
AI Mode
AI Mode is Google’s conversational search experience designed for more complex, exploratory, and follow-up-driven searches.
Instead of conducting several separate searches, users can continue a conversation, refine questions, compare options, and explore related subjects within the same search journey.
For marketers, that means optimizing around complete customer questions and decision journeys becomes increasingly important. Ranking for one isolated keyword tells only part of the story.
Artificial Intelligence Optimization (AIO)
Artificial Intelligence Optimization, or AIO, generally refers to improving the ease with which AI-powered discovery systems can understand, retrieve, trust, reference, and represent information about a brand or topic.
The terminology is not universally standardized. At Cadence Search, we typically use AI Search Optimization as the broader term because AIO can mean different things across industries.
Our complete guide to AI Search Optimization covers the topic in much more detail.
Generative Engine Optimization (GEO)
GEO stands for Generative Engine Optimization. It describes practices intended to improve the visibility of content within generative search and answer systems.
The term gained wider attention following academic research proposing GEO as a framework to increase source visibility in generative engine responses. That research explored how factors such as clear sourcing, statistics, quotations, and credible citations can influence the visibility of information used within generated answers.
GEO should not be treated as the shiny new replacement for SEO. Much of the underlying work overlaps with good technical accessibility, strong content, entity clarity, authority, and source credibility.
Answer Engine Optimization (AEO)
AEO commonly stands for Answer Engine Optimization.
It focuses on making information easier for search engines and AI systems to interpret and use when answering specific questions. Clear definitions, useful headings, direct answers, structured content, evidence, and logical supporting detail can all help.
You may occasionally see “Ask Engine Optimization.” Answer Engine Optimization is the far more commonly used expansion.
The acronym supply chain is complicated enough already.
Large Language Model (LLM)
An LLM, or Large Language Model, is a type of artificial intelligence model trained to understand and generate language based on patterns learned from large amounts of information.
LLMs power many conversational AI experiences, but an LLM is not automatically a search engine. Modern AI search products may combine a language model with web retrieval, search indexes, structured data, tools, or other systems to produce a response.
That distinction becomes important when discussing optimization.
LLM Optimization (LLMO)
LLM Optimization is the practice of improving the likelihood that a business, brand, product, service, or source can be correctly understood and surfaced within LLM-powered experiences.
Our approach to LLM and AI Search Optimization focuses on source readiness, entity clarity, useful information, authority, retrieval, citations, and the representation of a brand when AI systems assemble answers.
LLMO overlaps heavily with SEO and GEO. You generally do not need three completely different content strategies for all three acronyms.
Retrieval-Augmented Generation (RAG)
RAG stands for Retrieval-Augmented Generation.
Instead of relying only on information encoded during model training, a RAG system retrieves additional information when responding to a question and uses that material to help generate the answer.
This matters enormously for marketers because current AI visibility can depend not just on what a model “knows,” but on which pages, sources, documents, databases, or search results the system retrieves at answer time.
Grounding
Grounding is the process of connecting an AI-generated answer to external information or evidence.
A grounded system may retrieve web pages, databases, documents, product information, or other sources before generating its response. Microsoft now explicitly connects traditional crawling, indexing, content clarity, authority, and search fundamentals with eligibility for Bing and Copilot grounding experiences.
In plain English: if the system cannot reliably find or interpret your information, it becomes substantially harder for that information to influence the answer.
AI Citation
An AI citation is a reference, link, or attribution connecting an AI-generated response to a source.
Being mentioned and being cited are not necessarily the same thing. A model might discuss a brand without linking to it, or it may cite a source without prominently naming the organization behind it.
This is one reason modern AI visibility measurement should look at brand mentions, citations, source selection, sentiment, accuracy, and competitive presence rather than reducing everything to one “AI ranking.”
Source Selection
Source selection is the process by which a search or AI system determines which external resources are sufficiently useful to retrieve, cite, summarize, or rely on.
Original information, relevance, clarity, authority, corroboration, accessibility, freshness, and the specific nature of a query can all influence whether a source is useful.
OpenAI, for example, explains that websites that want content to be discoverable and cited within ChatGPT search should allow its OAI-SearchBot to access relevant public content.
Entity
An entity is a distinct thing that can be identified and understood, such as a person, company, location, product, organization, event, or concept.
Entity understanding allows search systems to move beyond exact keyword matching. “Apple,” for example, could describe a fruit or a technology company. Context and relationships help the system understand which Apple we are talking about before things get fruity.
Strong entity clarity means being consistent about who your company is, what it offers, who is associated with it, what topics it is known for, and how those facts are reinforced across your website and the wider web.
Content, Relevance, and Authority Terms
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Google uses the concept within its quality evaluation framework, particularly when discussing helpful, reliable content. Importantly, Google explicitly states that E-E-A-T itself is not a single ranking factor or numerical score. Instead, its systems use many signals that can align with these qualities.
So no, there is not an “E-E-A-T meter” hidden somewhere in Search Console.
Authority
Authority is the broader credibility a website, company, author, or source develops around a subject.
It can be reinforced through original expertise, useful content, relevant backlinks, strong brand recognition, independent mentions, citations, reviews, expert authorship, industry participation, Digital PR, and consistent information across trusted sources.
Our Authority Development Services approach authority as something earned across an ecosystem, not merely a score produced by an SEO tool.
Domain Authority
Domain Authority is a third-party SEO metric used to estimate a domain’s relative ranking strength.
It is useful for comparison when understood correctly, but it is not a Google ranking factor or a score Google assigns to websites.
This distinction matters because chasing a third-party metric can quickly turn into SEO theater. The better question is whether your website is earning relevant links, mentions, citations, expertise, and visibility that strengthen the business.
Backlink
A backlink is a link from another website to yours.
Backlinks can help search engines discover pages and understand relationships across the web. Relevant links from credible sources can also reinforce authority while sending valuable referral traffic.
Not every backlink is valuable, though. Five meaningful links from respected industry resources may do more for a business than five thousand links from websites nobody has heard of, and nobody should visit.
Digital PR
Digital PR is the practice of earning online coverage, mentions, links, citations, and visibility through newsworthy ideas, research, expert commentary, data, stories, and media relationships.
It sits at a useful intersection between public relations and Search Marketing because strong coverage can increase brand recognition while also strengthening the signals that search and AI systems encounter around a company.
That is why Digital PR can support far more than a backlink count.
Internal Link
An internal link connects one page of a website to another page on the same website.
Internal links help visitors explore related information while giving crawlers paths through your content. They also communicate relationships between pages and help establish website architecture.
A strong internal linking strategy should first serve the reader. If every third sentence links awkwardly to a service page because “SEO said so,” we have wandered off the trail.
Anchor Text
Anchor text is the clickable text associated with a hyperlink.
Descriptive anchor text helps people understand what they will find after clicking and provides search systems with additional context about the destination.
“Technical SEO consulting” communicates substantially more than “click here.” Conveniently, humans appreciate that too.
Topic Cluster
A topic cluster is a group of connected pages that cover different aspects of a broader subject.
For example, a Search Marketing resource might connect to specialist pages covering technical SEO, keyword research, internal linking, AIO, crawlability, and authority development.
Clusters can improve navigation and topical organization when they reflect genuine relationships among information. Creating seventeen nearly identical articles because a keyword tool gave you seventeen variations is not a topic cluster. It is a content cleanup project waiting to happen.
Semantic Search
Semantic search is the ability of a search system to interpret meaning, context, relationships, and intent rather than relying entirely on literal word matching.
This is why modern content strategy increasingly focuses on explaining a subject clearly rather than squeezing the same keyword into every available heading.
Our deeper guide to semantic search and semantic SEO explores how entities, context, internal links, and topical relationships contribute to that understanding.
Structured Data and Schema Markup
Structured data is machine-readable information added to a page to explicitly describe elements such as products, organizations, articles, events, recipes, reviews, and other recognized entities.
Schema.org provides the vocabulary commonly used for this markup, while search engines determine which types they support for specific features.
Google describes structured data as a standardized way to provide explicit clues about a page and notes that correct markup can make some pages eligible for enhanced search appearances.
Structured data helps systems interpret information. It does not give mediocre content a VIP pass to the top of the results.
Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on the same website compete unnecessarily for the same search intent or topic.
Having several pages that mention the same keyword is completely normal. The problem arises when the pages serve essentially the same purpose and search engines struggle to determine which one represents the best result.
The fix may involve consolidating pages, changing intent, improving differentiation, updating internal links, or redirecting obsolete content.
Technical Search Terms
Crawling
Crawling is the process search engines use to discover and request pages, images, scripts, and other resources from the web.
Before a page can perform in organic search, a search engine generally needs some way to find and access it. Internal links, backlinks, XML sitemaps, redirects, robots directives, server responses, and JavaScript rendering can all affect that process.
This is one reason Technical SEO remains foundational even in AI-driven search.
Indexing
Indexing happens when a search engine processes information it has discovered and potentially stores that information for use in search results.
Crawling and indexing are not the same thing. A crawler reaching a page does not guarantee that the page will be indexed, and being indexed does not guarantee rankings.
Search optimization contains disappointingly few guarantees.
Crawl Budget
Crawl budget broadly describes the set of URLs a search engine can and wants to crawl on a website.
For most small websites, obsessing over crawl budget is unnecessary. It becomes more important for large, frequently changing, technically complex sites where faceted navigation, duplicate URLs, infinite spaces, server limitations, or low-value pages can consume substantial crawling resources.
Google describes crawl budget as the combination of crawl capacity and crawl demand.
XML Sitemap
An XML sitemap is a file that provides search engines with a structured list of URLs a website wants them to know about.
Sitemaps can also communicate information such as modification dates and specialized image, video, or news data.
They help discovery, but they do not force search engines to index or rank every URL listed. Google recommends using canonical URLs in sitemaps and supports up to 50,000 URLs per sitemap file.
Robots.txt
A robots.txt file tells compatible web crawlers which areas of a website they may or may not request.
It is primarily a crawl-management tool, not a reliable indexing-removal tool. Blocking a URL in robots.txt does not automatically guarantee that the URL disappears from search.
That difference becomes important when deciding between robots directives and noindex.
Noindex
Noindex is a directive telling supporting search engines not to include a page in their search index.
Unlike a robots.txt disallow rule, the crawler generally needs to access the page in order to see the noindex directive. Google specifically warns that blocking a URL in robots.txt can prevent Googlebot from seeing a noindex tag placed on that page.
Common noindex candidates can include certain internal search pages, account pages, staging content, or other URLs that should be accessible but not publicly discoverable through search.
Canonical URL
A canonical URL is the version of a page considered the representative URL among duplicate or very similar alternatives.
Sites often generate multiple URLs through filters, parameters, tracking systems, regional variations, or platform behavior. Canonicalization helps consolidate those signals.
Google notes that canonical annotations are signals rather than absolute commands, meaning Google can select a different canonical URL when its systems determine that another URL is more representative.
301 Redirect
A 301 redirect is an HTTP response indicating that a resource has moved permanently to a new URL.
They are commonly used when URLs change, pages are consolidated, outdated content is replaced, or websites migrate.
A good redirect sends users and search engines to the most relevant replacement. Redirecting every deleted article to the homepage simply because the homepage technically still exists is not a strategy.
Core Web Vitals
Core Web Vitals are Google’s user-experience metrics focused on loading performance, responsiveness, and visual stability.
The current set includes Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Google says these metrics are used by its ranking systems while emphasizing that great scores alone do not guarantee high rankings.
Performance matters because people tend to enjoy websites that actually work. Revolutionary stuff.
Alt Text
Alt text is text associated with an image that communicates its meaning or function when the image cannot be seen.
Accessibility should be the primary reason to write useful alt text. W3C guidance recommends meaningful alternatives for informative images and empty alt attributes for purely decorative images.
Alt text can also help search systems understand image content. That does not mean stuffing keywords into every image description. Google explicitly recommends useful, contextual descriptions and warns against keyword stuffing.
Paid Search, Conversion, and Measurement Terms
Impression
An impression generally represents an instance when a search result, advertisement, or other piece of content is displayed.
What qualifies as an impression can vary by platform, so measurement should always account for the system producing the data.
Impressions are particularly important in modern search because visibility may create value even when a click does not immediately follow.
Click-Through Rate (CTR)
CTR measures how often people click after being shown something.
For example, if a search listing receives 1,000 impressions and 50 clicks, its CTR is 5%.
CTR can help diagnose whether a result or advertisement is attracting attention, but context matters enormously. Position, query type, SERP features, brand familiarity, device, intent, and AI-generated answers can all affect how likely someone is to click.
Cost Per Click (CPC)
CPC is the amount an advertiser pays for a click.
Average CPC can help evaluate paid-search costs, but it should never be viewed in isolation. Paying $15 for a click that produces a profitable customer may be substantially better than paying $1 for a click that accomplishes nothing.
Cheap traffic is still expensive if nobody buys.
Quality Score
Quality Score is a Google Ads diagnostic metric that evaluates the relative quality of ads, keywords, and landing-page experiences.
Google calculates the score using expected click-through rate, ad relevance, and landing-page experience. Importantly, Google states that Quality Score is a diagnostic tool rather than a direct input to the ad auction.
That nuance often gets lost when dashboards turn colorful numbers into sacred objects.
Landing Page
A landing page is the page someone reaches after clicking a search result, advertisement, email, social post, or other campaign element.
In paid search, strong landing pages continue the promise made by the ad. In organic search, they should satisfy the intent behind the query. In either case, clarity, relevance, usability, trust, and a logical next step matter more than merely getting someone through the door.
Conversion
A conversion is a valuable action completed by a user.
Depending on the business, that could mean making a purchase, submitting a lead form, booking an appointment, requesting a quote, starting a trial, calling the business, downloading a resource, or completing another meaningful action.
The right conversion is tied to the business goal, not whichever event happens to produce the nicest-looking graph.
Conversion Rate
Conversion rate measures the percentage of eligible visitors or interactions that convert.
For example, 50 conversions from 1,000 eligible interactions equals a 5% conversion rate. Google Ads uses this same basic calculation in its reporting.
Conversion rate provides useful context because more traffic is not necessarily better traffic.
Conversion Rate Optimization (CRO)
CRO stands for Conversion Rate Optimization. It is the process of improving websites, landing pages, offers, forms, messaging, and user journeys so a larger share of qualified visitors completes a meaningful action.
Search gets people to the trailhead. CRO helps them reach the destination.
Our guide to Conversion Rate Optimization looks at how search intent, page clarity, user behavior, testing, and AI-driven discovery increasingly intersect.
Cost Per Acquisition (CPA)
CPA measures the cost to generate a conversion, lead, customer, or other defined acquisition.
It is typically calculated by dividing campaign cost by the number of acquisitions.
CPA is particularly useful when comparing paid campaigns because it moves the conversation beyond clicks. A campaign with expensive CPCs may still be your most efficient source of customers.
Return on Ad Spend (ROAS)
ROAS compares revenue or conversion value generated by advertising with the amount spent on that advertising.
A 5:1 ROAS means the campaign generated $5 in attributed revenue for every $1 spent on advertising.
Like every marketing metric, ROAS needs context. Gross revenue is not profit, attribution is imperfect, repeat customers matter, and some campaigns influence decisions long before the final click gets all the credit.
Attribution
Attribution is the process of determining which marketing interactions receive credit for a conversion.
Simple models might assign all credit to the last click. More advanced measurement considers multiple interactions across search, ads, content, email, direct visits, AI discovery, referrals, and other channels.
Attribution has become more complicated as search becomes increasingly multi-platform and zero-click. The customer may hear about your brand in an AI answer, research it on Google, visit from an industry article, return directly three days later, and finally convert through a branded paid ad.
Good luck fitting that neatly into one column.
Local Search Terms
Local Search
Local search is discovery influenced by geographic relevance.
Searches such as “roofing company near me,” “best sushi in Phoenix,” or “emergency plumber” can produce maps, business profiles, reviews, organic results, ads, and other geographically relevant experiences.
Our Local Search Services focus on improving the signals that help nearby customers discover and evaluate a business.
Google Business Profile
Google Business Profile is Google’s system for managing how eligible businesses appear across Google Search and Maps.
Businesses can maintain details such as their name, category, location, service area, phone number, hours, photos, products, services, and other information.
Profile accuracy matters because local discovery often happens before someone ever reaches the company website.
Local Pack or Map Pack
The Local Pack, often called the Map Pack, is the group of local business results Google can display for geographically relevant searches.
These results commonly include a map along with business information such as ratings, reviews, categories, hours, and directions.
Local visibility, therefore, depends on more than traditional website rankings. Business profile quality, relevance, prominence, reviews, website signals, and geographic context all contribute to the broader local search ecosystem.
A Few Old SEO Terms We Can Stop Obsessing Over
A modern glossary should also tell you which concepts deserve less attention.
Keyword density is one of them. There is no magic percentage that makes a page rank. Write naturally, cover the subject well, and use important terminology where it helps readers understand the content.
Domain Authority as a Google score is another. Third-party authority metrics can be useful competitive indicators, but Google does not assign your website a Moz-style DA score.
Dwell time as a simple ranking factor is equally shaky territory. User behavior and satisfaction obviously matter to digital marketing, but statements like “keep people on the page for three minutes and rankings improve” dramatically oversimplify how search systems work.
And we can comfortably retire backdoor linking as a recommended strategy. Dropping links in blog comments and random directories is not sophisticated authority-building. Build something worth referencing instead.
The Acronyms Change. The Goal Does Not.
Search Marketing will probably invent several more acronyms before you finish your next quarterly planning meeting.
That is fine.
You do not need to chase every new label.
SEO helps search systems discover and understand your website. Paid search creates targeted visibility. Content provides useful information. Technical SEO keeps that information accessible. Authority gives other sources reasons to trust and reference you. AIO, GEO, and LLM Optimization extend those principles into AI-powered discovery. CRO turns attention into action. Measurement tells you whether any of it is helping the business.
The best search strategies connect those pieces rather than treating them as separate departments competing for budget.
At Cadence Search, that is how we approach Modern Search Marketing: build the technical foundation, understand how your audience searches, create useful information, strengthen authority, improve visibility across traditional and AI search, and make sure that visibility leads to somewhere worthwhile.
Because getting found is great.
Getting chosen is better.