11 Common SEO Mistakes & How to Fix Them
While many online articles show you how to improve your SEO performance, the common SEO mistakes you should avoid are often forgotten. Below, we will discuss the most common SEO mistakes and provide solutions to help improve your website performance. Common SEO Mistakes to Avoid 1: Not having an SEO strategy in place 2: Ignoring […]
Multilingual SEO: What is it, Benefits, & Best Practices
Table of Contents Are you a website owner who is looking to expand your reach and increase sales? If so, it’s important that you consider multilingual SEO. The term “multilingual SEO” is applied to marketing activities related to helping businesses reach the largest possible Internet audience with their products, services, and content. Get it right, […]
What is SEO Guarantee & Why It Should Be Avoided
If you’re an entrepreneur looking to invest in your business’s online presence, you’ve probably heard the phrase “SEO Guarantee.” But what exactly does that mean? It sounds like it might be a worthwhile venture, but don’t take the bait! SEO guarantees don’t do much for your site’s ranking. In fact, they can hurt your rankings […]
5 SEO Tools You Must Have
Most companies that we talk to admit that organic traffic is one of the top channels that they depend on for success but struggle to see the amount of movement that they were hoping for. For one reason or another, they can not seem to take their site to the next level. That’s when we […]
What is SEO Authority & Why Is It Important?
SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]
What Is A Canonical?
Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially, canonical URLs are the solution […]
Six Reasons SEO Should Be Part of Your Marketing Strategy
An up-to-date and innovative marketing strategy is crucial for a business that wants to remain relevant. Considering that organic search is behind 53.3% of all website traffic, you can’t afford to just adhere to the search engine guidelines sometimes. You need to include search engine optimization in your strategy if you want to grow and […]
The Importance of Alt Text
Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines. Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]
Your Quick Guide To Creating Content for Every Stage of The Buyer’s Journey
Bill Gates’ statement from 1996, “content is king”, is still a universal truth in 2022. However, in the ever-changing digital world, where approximately 2.5 quintillion bytes of data are created every day, the power of content also depends on where our consumers find themselves in the buyer’s journey. The hard truth is that content marketing […]
Why Is SEO Important for Small Businesses?
Considering that small businesses have been labeled “the lifeblood of the U.S. economy”, I think it’s fair to say that they should receive the attention they deserve. That being said, small businesses would benefit from increased visibility, and what better way to do that than through small business SEO? Keep reading to find out how […]
