Benefits of Local SEO: 5 Advantages Staying Ahead of the Local Competition
Search engine optimization (SEO) is an essential process of any digital marketing strategy. It allows enterprises to reach a large target audience online without being bound by any specific geographic location. While some companies may be able to operate 100% online, many more businesses, both big and small, operate brick-and-mortar locations. Driving traffic to these […]
Site Not Showing Up on Google – What Do I Do?
Google is the most powerful search engine on the planet, with a market share of approximately 92% as of January 2024. It’s the search engine most consumers use to find the solutions to their problems, and it’s the one that most businesses use to deploy their search engine optimization (SEO) digital marketing strategies. With Google’s […]
How to Do an SEO Audit in 5 Steps
An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]
Google Algorithm Leak 2024: Google’s Been Lying to us (pretend to be shocked)
The SEO community and broader internet are buzzing with the news of the Google Search Algorithm Leak. Internal documentation revealing Google’s proprietary ranking mechanisms has been exposed, offering what we have long expected insights into the tech giant’s search algorithms. This leak sheds light on long-debated practices and confirms several suspicions held by SEO experts. […]
Semantic SEO: What is It & How To Utilize It
In the early days of search engine optimization (SEO), crawlers only evaluated keywords to rank topics in search engine results pages (SERPs). That means if a user entered a keyword such as “electric bike benefits” into a search engine, crawlers would look for any content containing it. While that sounds helpful, it doesn’t go deep […]
How To Write SEO-friendly Content That Ranks: Tips & Tricks
Content creation is king when ranking in the top spots for your targeted keywords. Creating high-quality and highly relevant content to share with your site’s visitors gives search engines like Google and Bing the fuel they need to recognize you as an authority. As a valued resource, you’ll be awarded an elevated ranking in search […]
Top 3 Benefits of Using the Google Search Console
Google Search Console is a powerful free tool that can help to improve websites by optimizing them for search engine result pages (SERPS). It has many features, including data on how people search and click on links when viewing your optimized pages. This information helps create an improved experience for web users who visit sites […]
On Page SEO Services: Definition, Importance, & Key Elements
Currying favor from search engine crawlers is a sophisticated, technical process. Crawlers are the gatekeepers of online brand visibility. They determine which websites should be awarded priority ranking in search engine results pages (SERPs), allowing you to generate website traffic, engage your target audience, and grow your business. On-page SEO services can provide you with […]
Mobile SEO vs Desktop SEO: How Do They Differ?
As mobile technology advances, consumers increasingly turn to devices like smartphones and tablets to manage their searches for products and services. As of 2021, mobile devices have accounted for an estimated 63% of organic search engine visits. That’s a dramatic jump from the mere 28% of organic search engine visits mobile devices commanded when they […]
Local SEO versus Global SEO
Search engine optimization (SEO) plays a critical role in the digital marketing of an enterprise’s products or services. It helps increase a brand’s visibility, rank higher in search engine results pages (SERPs), and draw traffic to their website. However, SEO is not one-size-fits-all for companies competing in the digital marketplace. Each business has its distinct […]
