How to Do an SEO Audit in 5 Steps
An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]
Google Algorithm Leak 2024: Google’s Been Lying to us (pretend to be shocked)
The SEO community and broader internet are buzzing with the news of the Google Search Algorithm Leak. Internal documentation revealing Google’s proprietary ranking mechanisms has been exposed, offering what we have long expected insights into the tech giant’s search algorithms. This leak sheds light on long-debated practices and confirms several suspicions held by SEO experts. […]
B2B SaaS Marketing: Definition, Importance, & Best Practices
In the ever-evolving digital terrain, Software as a Service (SaaS) has emerged as a game-changer for enterprises seeking efficient, scalable, and cost-effective solutions for managing business operations. Within the realm of SaaS, Business-to-Business (B2B) marketing plays a pivotal role in ensuring the success and growth of these software products. Developing a search engine optimization (SEO) […]
The Digital Customer Journey Mapping Process: 5 Key Steps
In the ever-evolving landscape of digital marketing, understanding your audience and their thought processes is crucial for crafting effective strategies. While diving into the minds of each lead might be impossible, creating a digital customer journey map can provide valuable insights, guide your approach, and nurture leads through the sales funnel. This guide will explore […]
What Are The Different Types of Videos for Marketing?
Video content marketing is an effective form of content marketing because it is shareable, entertaining, and informative. When you develop content that resonates well with your target audience, they will be more likely to share it with their network. This will then expand your reach and expose your brand to an entirely new audience. Video […]
Marketing Agency vs Consultancy: Which is the Best Option For Your Business?
As the owner or marketing leader in a small to mid-sized company, you’ve most likely attempted to utilize different marketing tactics to improve your company’s bottom line and increase revenue. While you’ve probably seen some success, it hasn’t come without its fair share of headaches and frustrations. Perhaps you’ve reached a breaking point and decided […]
SEO Segmentation: Why Does Audience Segmentation Matter in SEO?
Building a loyal customer base starts with connecting with the right audience. Organizations can choose from a wide range of effective marketing strategies to lure would-be customers to their doorsteps. However, a one-size-fits-all approach to digital marketing can end up missing the mark, leaving enterprises saddled with heavy expenses, poor customer conversion rates, and low […]
Your Quick Guide to Evergreen Content
Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world. Yet “timeless” content is not a myth. In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]
5 Advantages of Creating a B2B E-Commerce Website
If you’re interested in the advantages of creating a B2B e-commerce website, then you’re looking to drive sales and increase your profits. However, when it comes to creating your storefront, you need to understand some significant differences between your customers and the typical B2C consumer. B2B E-Commerce vs. B2C E-Commerce Website: What is the Difference? […]
SEO Optimization: Are Videos The Future?
We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]
