How to Do an SEO Audit in 5 Steps
An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]
What is Keyword Research: A Beginner’s Guide
Keyword research is pivotal for anyone looking to improve their online visibility and engagement. It’s not just about finding popular terms; it’s about understanding the queries and needs of your audience. As online competition becomes tougher, the ability to optimize your content with the right keywords can set you apart. This beginner’s guide demystifies keyword […]
How To Write SEO-friendly Content That Ranks: Tips & Tricks
Content creation is king when ranking in the top spots for your targeted keywords. Creating high-quality and highly relevant content to share with your site’s visitors gives search engines like Google and Bing the fuel they need to recognize you as an authority. As a valued resource, you’ll be awarded an elevated ranking in search […]
SEO Segmentation: Why Does Audience Segmentation Matter in SEO?
Building a loyal customer base starts with connecting with the right audience. Organizations can choose from a wide range of effective marketing strategies to lure would-be customers to their doorsteps. However, a one-size-fits-all approach to digital marketing can end up missing the mark, leaving enterprises saddled with heavy expenses, poor customer conversion rates, and low […]
Your Quick Guide to Evergreen Content
Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world. Yet “timeless” content is not a myth. In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]
SEO Optimization: Are Videos The Future?
We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]
Should I Write Seasonal Content?
To write or not to write seasonal content? That is the dilemma of the 21st-century content writer. And the response is…to definitely write topical content! While we have established the importance of evergreen content, one doesn’t neutralize the other; they are both equally important and if you want to maximize your business’ results, you should […]
A Guide to Creating a Mobile Content Marketing Strategy
Did you know that over half of today’s internet traffic is now coming from mobile devices? Or that consumers spend approximately 46% of all emails are opened on smartphones? The average consumer now spends an average of 4.2 hours a day on their phone using various apps. That doesn’t even account for time simply browsing […]
What are Page Optimizations?
Page optimizations are the steps you take towards making a webpage rank higher in search engine results. For example, you just learned how to use keywords in your web pages and their content—this is all optimizing your pages and website, both in the eyes of Google and in your customers. Page optimization is not just […]
How to Find SEO friendly Content Ideas
Do you know how motivational speakers always say that dedication surpasses motivation? In a way, it’s the same with SEO-friendly content. You can’t just wait for inspiration to strike, you need a strategy to develop SEO content ideas. That being said, aimlessly searching for ideas doesn’t work either. You need a proactive strategy to constantly […]
