What is SEO and how much does it cost? These are two questions that come up a lot. The short answer is: SEO stands for search engine optimization. You can think of it as the strategy you use to make your website rank higher in the search results on Google, Bing, Yahoo, and other search engines.
Here at Cadence, we’re transparent about our pricing structure, so you can get an accurate idea of what it would cost for us to take care of your project.
How is SEO pricing determined by agencies?
When you’re considering hiring an SEO agency, you may find that a lot of questions come up. One of the first is: “How much does SEO cost?” It’s a tricky question to answer, because there are so many factors that determine an agency’s prices. The truth is that it depends on how much work they’re going to do, and how much work they’ve done before.
The most important thing about SEO is that it’s not just about getting more visitors to your site but about getting high-quality visitors who convert into customers and revenue for your business. The pricing for your SEO campaign will be determined by various factors.
- The status of your current search engine visibility
- The average revenue per sale
- Conversion rate of leads to sales
- SEO Campaign goals
- How quickly you want to see results
- How the current marketing budget is allocated
What is the average cost companies pay for SEO services?
One of the biggest SEO mistakes companies make is not knowing how much their services will cost. When you’re ready to start a campaign, it’s important to know what your budget will be, so that you can find an agency or consultant who can work within those parameters.
The good news is that there are many agencies and SEO consultants who offer affordable options for businesses with small budgets. If you want to start an advanced project with high expectations and a long-term commitment, it may be worth saving up until you reach your desired budget.
How We Determine Our Prices
We start with a conversation about your goals and your budget. We’ll ask questions like:
What are your top three keywords? What would success look like for each of those keywords? (For example, if one keyword was “Porsche,” success could be increased traffic from search engines.)
What is your timeline? Do you want to see results in three months or six months? Will there be any other changes happening on your site during this time period? (You might be launching a new product line, for instance.)
We take all this information into account when calculating an estimate for our services and an outline of what we’ll do together. Then we send an audit report that outlines exactly what steps need to be taken in order to meet your company’s SEO goals.
Why It’s Important To Budget For SEO Services
There are many reasons why it’s important to budget for SEO services.
First, SEO is not a one-time project. It’s an ongoing strategy that requires consistent maintenance and monitoring.
Second, SEO is a long-term investment. You should expect that you’ll get the most out of your investment over time as you see your site grow in organic traffic and continue to rank well in search engines.
Third, because of this long-term investment, it can be expensive–and worth every penny!
Now that we’ve covered why it’s important for you (and your business) to budget for SEO services, let’s take a look at how much those services actually cost…
SEO Pricing Factors
SEO pricing factors can be difficult to understand. So we’ve put together this quick guide to help you get a feel for what factors are involved in determining how much your SEO will cost.
There are many factors that go into SEO pricing. Let’s take a look at some of the major ones.
The challenges specific to your website.
First, you need to determine what kind of website you have and what type of content your site has. This will help us estimate how much time it will take to optimize your site so that it ranks high on search engines like Google and Bing
The number of keywords.
If you have a brand new site with no backlinks, then it’s going to be much easier for us to rank your website for specific terms than if you already had thousands of pages and years worth of backlinks pointing to your domain name.
The size of your website.
We’re not talking about physical size here; we’re talking about how many pages are on your site, what types of content they contain, and whether or not those pages are easy or difficult to navigate (i.e., are there any broken links?).
The complexity in which each page was created.
Did it use any custom code? Was this content hand-coded by someone who knew what they were doing? Or did someone randomly throw together some HTML tags randomly without knowing how everything works together?
Being aware of these factors allows us as consultants to better explain why certain clients pay what they do for us during the initial consultation process, so there are no misunderstandings later down the road.
SEO Pricing – Common FAQ’s
SEO pricing is one of the most common questions we get asked here at Cadence SEO. We know that it can be hard to figure out how much SEO services cost, and how much you should expect to spend.
So let’s break it down:
Do SEO agencies provide SEO pricing quotes?
Yes! Most SEO agencies (the good ones) will provide you with an estimate of their rates, but they’re not going to quote you a specific price unless they’ve done an analysis of your website and determined what kind of work needs to be done.
Does SEO pricing differ for smaller businesses?
The short answer is: yes! We’ve found that when you’re a smaller business, you need to work with an agency that understands the unique challenges of your situation—and how to overcome them.
That’s why we created Cadence SEO. We believe that every company deserves to be treated like the best in the world, regardless of size or budget. And we have the experience and expertise to help your company achieve its goals, no matter what they are.
What if my business cannot afford SEO services?
Don’t worry—most small businesses can afford SEO services! If your budget is tight, there are plenty of ways to get started with SEO without breaking the bank. There are some great services out there that are priced on a per-month basis, so even if you’re just starting out and don’t have a lot of cash, it’s still possible for your business to get started on the right foot with search engine optimization.
What’s the return on investment for SEO services?
SEO companies offer different types of packages based on their experience and expertise with different types of businesses. Some companies specialize in working with small businesses and offer lower-priced plans because they don’t have as much overhead (or because they want to make sure that everyone has access). Other companies may offer more expensive plans because they want to work with larger enterprises that have more complex needs and require more time from the company’s employees.
Get a FREE SEO Consultation Today
If you’re like most business owners, you’ve probably been told that SEO is something that’s too complicated for the average person to understand. And while it’s true that there are a lot of moving parts to consider, if you know where to start, you can make your site search-engine-friendly in no time at all.
We hope that this article has helped you understand how SEO pricing works and what factors go into it. If you need any help with your SEO strategy, feel free to reach out! We’re always happy to chat about how we can help your business succeed online.
We offer free SEO consultations so that you can get a sense of what we can do for your business and how much it will cost. We’ll also go over what kinds of results you might expect to see—and how long it will take! It’s helpful to see this information beforehand so that you feel confident that we’re the right fit for your company.
Once we know what kind of services you need, we’ll give you an estimate based on your business goals and budget. Then we’ll put together a plan tailored specifically for your needs and start working on it right away!
So if you’re looking for an agency that places an emphasis on honesty, transparency, and fair pricing, then check out our services page today! You’ll find everything you need there—including a free consultation and an SEO plan custom-designed just for you.
