Consumers are prioritizing their health and wellness now more than ever before, which has created a high demand for the guidance of health coaches. However, with overwhelming consumer interest, an incredibly competitive marketplace for health coaches now exists. You may have some wonderful health services to offer, but if health-conscious consumers don’t know you’re out there, they can’t connect with you. Optimizing your digital marketing strategy can help you increase brand visibility, engage your target audience, and gain clients and followers.
What is a Health Coach?
A health coach is a health-conscious client’s biggest advocate and cheerleader. Whether online or in person, a health coach is there to help you reach your health goals one small step at a time. Whether it’s through nutrition or physical fitness, a health coach supports you with implementing lifestyle changes to enhance your physical health. By improving physical fitness, clients can enjoy several benefits:
Increased energy
Improved sleep quality
Reduced stress
Better mobility
Increased physical endurance
Better mood and outlook on life
The road to better physical health starts with connecting with a health coach. Consumers are searching for help with improving some aspect of their physical health, and your health coaching services may be just what they’re looking for. Your guidance can make a real difference in their lives and set them on the path to a lifetime of improved physical health.
How Do Health Coaches Get Clients?
With the total health coaching market in the U.S. worth $7.1 billion in 2020 and no slowdown in sight, inquiries regarding marketing for health coaches are skyrocketing. When it comes to answering the question, “How do health coaches get clients,” the answer is relatively simple: marketing. This can be done online and offline. However, the digital health and wellness market has taken over. As of 2019, the digital health market share hit 39.4 billion, which includes online health and wellness coaching.
Health coaches market their services as any other service provider would, which means that many of the online marketing tactics used by other brands/industries will work just as well for health coaches.
Why is Marketing For Health Coaches Important?
If you’re a health coach, it means you enjoy connecting with people who wish to improve their physical well-being. Without marketing, you’re ability to reach clients and followers will be severely limited. With search engine optimization (SEO), head coaches can become highly visible to consumers looking to make improvements to their physical health. Once consumers know your special services are out there, your marketing strategy and health coach advertising can entice them to visit your website and social media platforms. From there, you have an excellent chance of turning curious consumers into loyal customers and followers.
3 Health Coach Marketing Tips
You can employ three helpful tactics to create brand awareness and engage an audience of health-conscious consumers.
Content Creation
There are lots of opinions online about how to improve your physical well-being. However, finding trustworthy and credible content can be very difficult. One of the best ways to engage your audience is by creating high-quality content, such as a blog. You want your content to be based on topics relevant to your ideal audience. If it isn’t valuable to them, then they won’t engage with it. Including accurate, data-driven information in your content can go a long way in building credibility with your audience. The more credible your content is, the better chance you have at incentivizing high-authority sites to include your content on their platforms as well. Some great ideas for content include comprehensive resources such as in-depth guides or checklists.
By doing keyword research and observing SEO best practices, you can optimize your content to help you get noticed and address the problems consumers are looking to solve. When you back up your information with the right research and data, your readers will see you as an authoritative figure in the health and wellness industry.
Social Media
Social media is growing increasingly popular amongst consumers looking to connect and engage with their favorite brands. From posting photos, videos, and blogs, users have unlimited ways to interact with followers. Instagram alone has over two billion monthly active users.
One element of Instagram you can leverage for your health coach business is Instagram ads. Instagram ads are posts or stories you can create to advertise your unique health coach services. Your advertising approach can be narrowed down to your target audience—the group of people who would benefit the most from your products or services. Instagram ads allow you to enhance your marketing strategy in several ways, such as creating a buyer persona for your target audience, developing high-quality photos and videos with targeted hashtags, and managing your marketing campaign in real-time.
Influencer Marketing
When you have relevant, high-quality products, services, and content to share, leveraging influencer marketing can propel your health coach business. Influencers are people or entities that command a large following and have the ability to sway consumer interest in a particular market. You can engage an influencer to support your brand in several ways, such as leaving helpful or positive comments on their website or social media platforms, tagging them on social media, or linking to their website in your content.
Building and cultivating a relationship with an influencer may take time. Once you have their attention, consider reaching out to write a guest blog for their site or asking them to include a backlink in their content. Establishing a connection with an influencer can increase your reputation as a valued authority in your particular niche.
Craft a Health Coach Marketing Strategy with Cadence!
CadenceSEO is a full-service digital marketing agency that can help you grow your health coach business. Every business has unique goals. We can build a custom plan to meet your specific needs. Whether it’s creating high quality content, building a website, or something else, Cadence can help you craft a health coach digital marketing strategy to increase brand visibility, elevate your search engine results pages (SERPs) ranking, and convert consumers into clients.
Contact our team of SEO nerds for a free consultation today!
