What is Below the Fold Content?
In the world of websites and digital content, “below the fold” refers to the part of a webpage that you only see after scrolling down. This concept, borrowed from newspaper lingo where the most eye-catching headlines appeared above the fold of a newspaper, now plays a crucial role in web design and user experience. It’s […]
Why Write a Health Guest Post: Exploring the Benefits & Key Tips
Guest posting is an effective digital marketing strategy that can help you raise brand awareness, build brand authority, and connect you to new audiences. By sharing your expertise on other people’s websites, you can tap into new readers and position yourself as a go-to source in your industry. Health guest posting offers a unique opportunity […]
What is Google Sandbox & How Do You Get Out of It?
Imagine you’ve just launched your website, filled it with engaging content, and employed some search engine optimization (SEO) techniques. You’re ready to see it climb up the Google rankings, but instead, it seems stuck, barely visible in search results. Welcome to the phenomenon known as the Google sandbox! It’s a place where new websites sometimes […]
What is a Redirect? Exploring the Different Types
Redirects are a fundamental tool in the SEO toolkit, playing a critical role in maintaining the integrity and usability of websites. At its core, a redirect is a method used to send both users and search engines to a different URL than the one originally requested. Whether you’re restructuring your site, merging content, or recovering […]
Benefits of Local SEO: 5 Advantages Staying Ahead of the Local Competition
Search engine optimization (SEO) is an essential process of any digital marketing strategy. It allows enterprises to reach a large target audience online without being bound by any specific geographic location. While some companies may be able to operate 100% online, many more businesses, both big and small, operate brick-and-mortar locations. Driving traffic to these […]
Where to Put SEO Keywords on Your Website: 12 Key Places to Consider
Effective Search Engine Optimization (SEO) hinges on the strategic use of keywords, which are the backbone of your content’s visibility online. Think of keywords as a critical bridge connecting your website to users who are searching for relevant information. When you place these keywords in the right spots, you significantly increase the chances of your […]
Site Not Showing Up on Google – What Do I Do?
Google is the most powerful search engine on the planet, with a market share of approximately 92% as of January 2024. It’s the search engine most consumers use to find the solutions to their problems, and it’s the one that most businesses use to deploy their search engine optimization (SEO) digital marketing strategies. With Google’s […]
How to Do an SEO Audit in 5 Steps
An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]
Are SEO Services Worth It?
Finding an effective way to stand out in a crowded digital market can be daunting—unless you harness the power of search engine optimization (SEO) services. With SEO services, enterprises can map out a clear path to building a strong digital presence. After all, SEO is not some great mystery. There’s a rhyme and reason for […]
What is Keyword Research: A Beginner’s Guide
Keyword research is pivotal for anyone looking to improve their online visibility and engagement. It’s not just about finding popular terms; it’s about understanding the queries and needs of your audience. As online competition becomes tougher, the ability to optimize your content with the right keywords can set you apart. This beginner’s guide demystifies keyword […]
