5 SEO Tools You Must Have
Most companies that we talk to admit that organic traffic is one of the top channels that they depend on for success but struggle to see the amount of movement that they were hoping for. For one reason or another, they can not seem to take their site to the next level. That’s when we […]
Top 9 SEO KPIs You Should Track
Since SEO is considered a cornerstone of digital marketing, SEO KPIs (key performance indicators) should be always treated as a priority. Too often, we fail to track our progress, but how else can we prove that the implemented SEO practices are successful and have tangible results? You may invest all your resources in your digital […]
What is SEO Authority & Why Is It Important?
SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]
What is the Importance of Content Above the Fold for SEO?
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page or blog. This is the content that the user can see without having to scroll […]
How to Diversify Your Content Strategy
From attracting prospects to nurturing them or to convincing customers to re-engage, you need different content types if you want to make your business accessible for all types of visitors. Integrating content into your digital marketing strategy is only the first step. If you truly want to change things up, you need to have a varied content […]
What Is A Canonical?
Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially, canonical URLs are the solution […]
Six Reasons SEO Should Be Part of Your Marketing Strategy
An up-to-date and innovative marketing strategy is crucial for a business that wants to remain relevant. Considering that organic search is behind 53.3% of all website traffic, you can’t afford to just adhere to the search engine guidelines sometimes. You need to include search engine optimization in your strategy if you want to grow and […]
The Importance of Alt Text
Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines. Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]
The Importance of Technical SEO
While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy. Your content may be insightful, and your backlinks may have high authority, but your pages won’t rank if you are neglecting technical SEO. After all, how will your website rank […]
Your Quick Guide To Creating Content for Every Stage of The Buyer’s Journey
Bill Gates’ statement from 1996, “content is king”, is still a universal truth in 2022. However, in the ever-changing digital world, where approximately 2.5 quintillion bytes of data are created every day, the power of content also depends on where our consumers find themselves in the buyer’s journey. The hard truth is that content marketing […]
