What is Cloaking in SEO & Why Should it be Avoided?
Search engine optimization (SEO) is a critical aspect of digital marketing that enhances website visibility and traffic through organic search results. However, not all SEO practices are ethically sound or created equal. While black hat techniques like cloaking can give you a shortcut to the top of search engine results pages (SERPs), they could also […]
Building a Healthier Generation: Our Partnership With Healthy Kids Running Series
Our philosophy at Cadence SEO has always supported a healthy lifestyle for our employees and their families. We are excited to extend this support to our local community by announcing our sponsorship of the Healthy Kids Running Series (HKRS) in Chandler, Arizona, this fall. Why We Partner Our partnership is a natural extension of our […]
Do Internal Links Help SEO?
Search engine optimization (SEO) is a vital practice for improving the visibility and ranking of a website in search engine results pages (SERPs). Among the various digital marketing strategies employed in SEO, internal linking is one of the most important yet often overlooked elements. Internal links are hyperlinks that point to other pages within the […]
Google Algorithm Leak 2024: Google’s Been Lying to us (pretend to be shocked)
The SEO community and broader internet are buzzing with the news of the Google Search Algorithm Leak. Internal documentation revealing Google’s proprietary ranking mechanisms has been exposed, offering what we have long expected insights into the tech giant’s search algorithms. This leak sheds light on long-debated practices and confirms several suspicions held by SEO experts. […]
Website Redesign vs SEO Optimization: What’s Right for You?
Many organizations jump into a website redesign, thinking it’s the silver bullet for digital marketing woes. The premise seems straightforward: fix the old and bring in the new, and customers will follow. A web redesign gives many opportunities to communicate your brand clearly while giving your customers a better experience. Yet, a redesign may come […]
What is SEO Rich Text?
In digital marketing, understanding and utilizing search engine optimization (SEO) is crucial for enhancing the visibility and accessibility of online content. Among the various SEO strategies, implementing SEO-rich text is a potent tool for improving search engines’ indexing and displaying information. With SEO-rich text, organizations can boost traffic, generate higher conversion rates, and strengthen their […]
What is Ongoing SEO?
Regarding a digital marketing strategy, search engine optimization (SEO) isn’t a “one-and-done” approach. Keeping an enterprise visible and engaging to a target audience takes constant adjusting. Ongoing SEO is a vital component of digital marketing that ensures a website remains visible and competitive within search engine results pages (SERPs). It’s a continuous process of optimization […]
Organic Traffic vs Direct Traffic: What is the Difference?
Analyzing traffic data is a great way to gauge how your search engine optimization (SEO) digital marketing strategy works. However, not all traffic is the same. Understanding the nuances between organic and direct traffic is crucial for website owners and digital marketers striving to optimize their online presence and effectively engage with their target audience. […]
B2B SaaS Marketing: Definition, Importance, & Best Practices
In the ever-evolving digital terrain, Software as a Service (SaaS) has emerged as a game-changer for enterprises seeking efficient, scalable, and cost-effective solutions for managing business operations. Within the realm of SaaS, Business-to-Business (B2B) marketing plays a pivotal role in ensuring the success and growth of these software products. Developing a search engine optimization (SEO) […]
Semantic SEO: What is It & How To Utilize It
In the early days of search engine optimization (SEO), crawlers only evaluated keywords to rank topics in search engine results pages (SERPs). That means if a user entered a keyword such as “electric bike benefits” into a search engine, crawlers would look for any content containing it. While that sounds helpful, it doesn’t go deep […]
