Guest posting is an effective digital marketing strategy that can help you raise brand awareness, build brand authority, and connect you to new audiences. By sharing your expertise on other people’s websites, you can tap into new readers and position yourself as a go-to source in your industry. Health guest posting offers a unique opportunity to do just that by building relationships with influential platforms and driving valuable traffic back to your site.
What is a Health Guest Post?
Essentially, a health guest post is an article written by you for another health and wellness industry website. It’s like being a guest expert on their blog, sharing your knowledge and insights with their audience. Think of it as borrowing someone else’s platform to showcase your expertise and reach new people interested in health and wellness.
Content creation is essential for a successful digital marketing strategy. While on-site blogging is a cornerstone, guest posting on external platforms significantly boosts brand visibility. By inviting expert authors, websites enhance their content’s perceived value and authority, benefiting both the guest and the host.
Why Write Health Guest Posts?
Writing a health guest post is a great way to grow your brand. It’s an excellent search engine optimization (SEO) strategy for creating greater visibility for your product or services. Here are a few benefits of a health blog guest post:
It Helps You Find New Audiences
By publishing on other health and wellness websites, you expose your brand to an entirely new audience. You’re tapping into readers who are already interested in the topics you cover, increasing your chances of converting them into potential clients or customers.
It Helps Establish You as an Industry Authority
When you consistently contribute valuable content to respected health websites, you position yourself as an expert in your field. This builds trust and credibility, making people more likely to seek your services or products.
Increases Traffic to Your Site
Each guest post is an opportunity to include a link to your website. This drives targeted traffic directly to your platform, increasing your chances of conversions and lead generation.
Increases SERPs
Guest posting can significantly boost your search engine rankings (SERPs). High-quality backlinks from authoritative websites signal to search engines that your content is valuable and relevant, leading to improved search visibility.
Builds Relationships Within the Industry
Collaborating with other health and wellness professionals through guest posting can foster valuable relationships. These connections can lead to partnerships, collaborations, and mutual support within the industry.
5 Helpful Tips for Writing Health Guest Posts
If you’re unsure how to approach writing a health guest post, consider the following five tips.
Be Careful In Choosing the Sites You Want to Feature On
As you prepare to extend content to other websites, remember which sites you attach your name to. Guest posting, regardless of industry, is a great way to build your authoritative voice and external linking strategy. How exactly can you find health blogs that accept guest posts? The process looks something like this:
You research industry/niche blogs that are already performing well and list potential people to contact.
You pitch your idea to the right individuals, such as the head of marketing or the marketing team lead.
If your pitch is accepted, you write a complete, data-backed piece of content that provides your audience with relevant, valuable information.
While writing, you’ll optimize the piece as you would for your site, including linking back to your site when applicable. Remember, the purpose is to prove your expertise in the area, not to promote yourself or your products/services directly.
Conduct Thorough Market Research
You must conduct thorough market research before starting the writing or pitching process. Valuable data and information will help you identify new and upcoming trends, discover gaps in the industry, and clarify problems that consumers are looking to solve. Market research will also give you an idea of which high-authority websites to pitch. Reputable brands are only interested in adding guest posts that provide value for their business and customers. With relevant information from your market research, outside sites may be highly interested in your post.
Write With Your Unique Voice
Using your voice and personality is okay. While it isn’t necessary to match the exact persona of the host site, it’s a good idea to be mindful of the brand’s tone. (Yes, there is a difference.) For instance, the preferred tone may be more conversational vs educational or instructive. Think of it this way: how you talk to people in different areas of your life changes from one person to the next. You’re still you, but your tone may differ between a friend, co-worker, or stranger. Using your unique voice can help to establish you as an authoritative figure on the guest health post topic.
Include Relevant Backlinks to Other Sources
When writing your health guest blog, it is imperative to include authoritative backlinks to substantiate your claims. A backlink is a link from another website to yours, and authoritative backlinks are those from reputable sources.
They take you to sites that have strong domain authority. In other words, they rank high in search engine results pages (SERPs). Through your authoritative backlinks, users should be able to obtain one or more of the following:
- Valuable statistics
- Clear definitions relevant to the topic
- Expanded explanations on areas briefly touched on
- Helpful services or products
Remember, the goal is to prove you are an authoritative voice willing to share information with others. When you guest post on someone else’s blog, you’re attending to their brand and their audience’s needs—not your own. The more trustworthy you appear, the more authoritative you become, encouraging readers to seek you out later for your expertise.
Always Proofread Before You Submit
Proofreading should be a regular practice; however, it becomes imperative when you’re writing a guest post for another person’s website. Not only do you want to make sure you’re creating publish-ready content to maintain your professional relationship, but you also want to do everything you can to maintain an expert voice. Even the smallest of errors can stand out. When you’re trying to build authority, those little mistakes can cause significant damage to your reputation.
Adding Guest Blog Posts to Your Digital Marketing Strategy
Developing a successful digital marketing strategy means considering and incorporating multiple strategies into your game plan. If you aren’t quite sure how to add health guest posting into your digital marketing strategy, let CadenceSEO guide you. CadenceSEO is a full-service digital marketing agency that helps businesses grow their online presence. We offer efficient and affordable digital marketing packages for companies of all sizes. Book a free strategy session with our team, and we can tailor a plan specifically for your brand.
