Turning Setbacks into Success: Gardening Center's SEO Revival Post Migration
Client Spotlight
This ever-blooming garden and nursery is your one-stop shop to fulfill your organic gardening and houseplant needs.
MEET THE CLIENT
Bugs? Root Rot? What’s the Pest?
During our initial conversations with the gardening center, we quickly identified a major issue stemming from a site migration gone wrong. The site was riddled with broken URLs, significantly impacting their search engine rankings and overall user experience. Recognizing the urgency, our team at CadenceSEO knew that addressing these issues was paramount to setting a solid foundation for future SEO efforts.
While immediate fixes were crucial for success, the gardening center also sought an SEO agency to elevate its Google rankings and attract more visitors to both its website and physical store. Luckily, our team is fantastic at both.
Introducing a Sustainable Solution
After conducting a thorough SEO audit, keyword research, and competitor analysis, we were ready to tackle the tedious site fixes and develop a robust SEO strategy.
Site Fixes
Identify Broken URLs: Our first task was to remedy the broken URLs. Utilizing tools like Ahrefs, we meticulously located the affected pages and analyzed them to find the appropriate solution.
Recreate, Republish, and Redirect: Once identified, we retrieved the content and undertook a comprehensive process to recreate, republish, and redirect old URLs to the new ones. This ensured that users and search engines could access the content seamlessly, restoring the site’s structural integrity and improving user experience.
Continuous Site Checks: At CadenceSEO, our first audit isn’t our last. We conduct monthly crawls to ensure no new website issues arise—and if they do, we’re ready to fix them ASAP.
Optimizations & Linking
Page Optimization: Our dedicated team of SEO specialists outlines and recommends optimizations for high-priority keywords. This involves on-page enhancements, including meta tags and header tags, ensuring that every page adheres to SEO best practices.
Internal Linking: We review and add internal links to core pages, blogs, and other sections to build a cohesive website and facilitate navigation. This strategy not only improves user experience but also enhances the site’s SEO performance by distributing link equity throughout the site.
Backlinking: We reach out to high-quality sources to build a backlinking strategy that aligns with the client’s needs. This approach strengthens the website’s authority and improves its search engine rankings by securing relevant and reputable backlinks.
Content Strategy
Content Outlines: Our content strategists develop keyword-rich outlines for the gardening center’s team to follow. These outlines guide the creation of quality content that resonates with their target audience. By consistently publishing new content, the gardening center built a robust content hub, positioning itself as an authority in the gardening industry.
Press Releases: Whenever the garden center showcases a new product, event, or any newsworthy item, our writing team creates engaging press releases to attract more users to their website. These press releases not only drive traffic but also enhance the center’s online presence and credibility.
Results in Full Bloom
Increase in Organic Traffic: The gardening center experienced a significant increase in organic traffic, with a notable rise in the number of visitors to its website, which translated to higher engagement and sales.
Keyword Expansion: Through targeted keyword strategies, the gardening center expanded its keyword portfolio, ranking for a broader range of search terms and attracting a more diverse audience.
Backlinks & Referring Domains: The backlinking strategy resulted in a substantial increase in high-quality backlinks and referring domains, boosting the website’s authority and improving its search engine rankings.
Site Migration Gone Wrong?
You’re not the only one. We see it happen time after time, but just like the garden and nursery center—we can fix it. Book a free strategy session, and we’ll collaborate on an action plan!
