Benefits of a Website Audit:

You can use it to prioritize where to focus your efforts

SEO audits are a great way to get a bird’s eye view of your website’s SEO practices and make sure you’re doing everything right. An SEO audit will help you understand the strengths and weaknesses of your website as it relates to search engine optimization. An audit will provide information about what needs improvement on your site so you can figure out where it needs work most urgently (or least urgently). This way, you know what areas need attention first and can prioritize accordingly.

Your site’s performance will improve.

A website audit will help identify any technical issues that may be holding back your page from performing optimally. A technically sound website helps everyone involved. It heightens user experience and improves Google’s ability to index your site, which can help your site rank. If Google can’t read your content, it won’t be able to rank high for relevant search terms.

You’ll gain insight into how to improve your rankings

Once you have your audit results, you’ll know exactly what your site’s issues and opportunities for improvement lie. You’ll be able to determine whether your website needs small changes, like adding some keywords to rank higher here and there, or if it’s in need of a complete overhaul of your site architecture. Whatever it is, a website audit will give you actionable advice on how to get started. 

It’ll show you the gaps in your site’s content strategy and architecture

A website audit is a thorough review of your site’s content, architecture, and design. A good content audit will show you where there are gaps in the foundation of your site’s content strategy and architecture, like duplicate content or broken links. It’ll also help you figure out what kind of new content would be most useful for visitors (and search engines), so that when you publish new pieces on the site they’ll get more traffic from Google searches